London based creative collective
We caught up with Dan and Curt of DCRM on what it takes to sustain a collective plus the inspiration behind their latest visual 'Genesis' in collaboration with the fashion designer Bukki.
What does DCRM stand for and how many people are in the collective?
We’re still trying to work out what DCRM means to be honest. The name comes from Decorum which was what we used to go by but felt that we needed to move away from that as it didn’t reflect who we were.
5 years as a collective is huge achievement so congrats on that. What one thing has kept you guys going strong?
Thank you. We’ve been friends for over 10 years, which has inevitably worked to our advantage when trying to understand each other. It can be tricky at times because we live separate lives and we are inspired by different things; but mainly it’s about find the balance between ideas and how they work together.
What is the concept behind your latest visual 'Genesis'?
'Genesis' was inspired by the same titled collection by the designer Bukki, whose clothing is worn in the visual. The idea was for us to understand what Genesis means as a creative and we used the scripture Genesis 1:31 “And God saw everything that he had made, and, behold, it was very good..” as a guidance of understanding this. For us, Genesis meant being able to create something and being pleased with it regardless of what other people think.
You mentioned that certain parts of the film 'reflect our culture'; is this something you aim for when conceptualising?
Regardless of what we we’re doing, we’ll always put a thumbprint on our work. Being able to create in our own ‘language’ is all that we know, so our stories will always reflect that. That adds to the originality. You'll always want to be able to create something that is distinguishable to some degree at least.
How did the collaboration with Bukki come to be?
We’ve known about the brand for a while and always kept in contact with the designer and marketing team. Always been a fan of the clothing so this made it pretty easy to reach out and let them know what we had in mind and how Bukki could fit in. We wanted to tie the shoot in with our trip to Morocco so we took the pieces with us, threw them on and turned on the camera. The rest is Genesis.
Your film 'Live Stream'; is an example of being directly influenced by the way we consume content. Is this an area you would like to explore more of within future projects?
Our most recent drop (Up Early) with Lord Apex/Trapdoor Records expands on this again, we promote the practice of meditation. In this, we highlight the importance of making a conscious decision to take an ‘Internet Sabbath’ from time to time – by going offline from social media platforms in order to gather a greater sense of direction, which we believe everyone needs in a very populated and sometimes toxic online space.
Do you have any new projects in the works this year?
‘Things Found’ is a continuation of one of our previous pieces ‘Thoughts Become Things’ which was scored by one of the most talented producers: Melo-Zed.
What one piece of advice would you give to creatives on how to sustain a collective?
Communicate constantly and listen with the intent to understand.
Words by: Swakara Atwell-Bennett
Interviewees: Dan Teef, Curt Essel
Special thanks to Bukki