Artist, Designer – Clothing and Lifestyle brand Founder
Huddersfield. Home of both Benaiah Matheson the person and the Benaiah Matheson the clothing/lifestyle brand. We took a trip up there to visit the man himself and caught a glimpse of creative life 'up North' (as us Londoner's call it). We were also fortunate to shoot the interview (below) in the iconic shop filled with Benaiah's creative expression. His language patterning every wall and floor – to posters and a sewing machine reminding us of his many talents and passions. More than just a clothing brand every piece is connected and the more you look the quicker you start to spot the brand's dna within every aspect.
We hope you will gain a deeper understanding of the man behind it all and just what creative genius exists outside the capital.